Channel DynamicsUsability Testing
User Research and Testing (or Usability Testing) helps you optimise your user journeys by removing any blockers that are preventing your users from completing key tasks when interacting with your digital property. This will ultimately improve customer engagement and increase the conversion rate for the purchase of your products and services.
Channel Dynamics’s clients are able to receive immediate uplifts and the user testing process has demonstrable ROI, often paying for itself in a matter of days. User Testing enables you to identify any elements of your website, tablet, mobile, software or service experience that requires attention.
User research and testing, in person or remote
We run moderated user testing sessions in person in a research lab or remotely over video, whichever suits your users. Channel Dynamics designs the tests based on your company objectives and requirements. We test your proposition with a screened sample matched to the persona types of your typical users.
Channel Dynamics also organises the screening and recruitment of your test participants and presents you with an easily actionable insight report of the key findings that require immediate attention. This enables you to implement the elements that will give you the quickest impact first.
What a testing programme includes
- All studies planned, executed and debriefed by experienced researchers
- Participant recruitment and screening against your personas
- Observer viewing for your team, in the room or dialled in remotely
- Recordings of every session shared securely
- Tablet and mobile testing for iPhone, iPad and Android usability studies
- A prioritised, actionable insight report
Key benefits of User Testing with Channel Dynamics
- Understand your users’ real behaviours
- Experiment on numerous variations with low risk
- All studies planned, executed and debriefed by experienced researchers
- Identify the real customer drivers through face to face questioning
- Apply learning gained to strengthen the product’s design features to aid conversion, retention, customer engagement and ROI
- No need to disturb your over-worked Dev team
- Remove guesswork in design decisions
Usability testing outputs
After Channel Dynamics analyses the user testing sessions and video content, we provide you with a summary traffic-light report that outlines the main issues that need to be addressed. We offer an explanation of the process, the findings and actionable recommendations. It is key for you to understand the list of issues and the ways to resolve them before making any changes to your website, mobile or software product.
The output report will give you the maximum impact to increase customer engagement and ultimately your conversion rates on the associated user journeys.
Just a few of the clients we have helped with this
“The process of working with Channel Dynamics has been an invaluable experience. We moved from idea to user tested interactive prototypes in a couple of weeks. The IT team were able to build the final proposition with the confidence that it would be right for users.”— Head of Marketing and Retail Channels at First Rate
We will conduct your user research and testing
If you would like to book some user testing sessions, or if you would like a free consultation about your current project, please get in touch, we’d be delighted to start a conversation.