Information Architecture
Information architecture is about helping people understand their surroundings and find what they’re looking for—in the real world as well as online.
The Information Architecture Institute defines IA as: the structural design of shared information environments and the art and science of organising and labeling web sites, intranets, online
communities and software to support usability and findability.
Key benefits of improving your website’s Information Architecture
- Help users understand where they are, what they’ve found, what’s around, and what to expect
- Users understand how to move around your website and don’t get frustrated and leave
- Improve “findability” – visitors can search and find the items they want more easily
- Don’t hide behind acronyms and terminology – match the language you use with your users understanding
- Label sections, categories and navigation so that visitors can build an accurate “mental model” of your site, thereby increasing their efficiency
- Increase your Average Order Value by showing relevant items at relevant times
Recent clients for whom we’ve improved their information architecture:
“The process of working with Channel Dynamics has been an invaluable experience. We moved from idea to user tested interactive prototypes in a couple of weeks. The IT team were able to build the final proposition with the confidence that it would be right for users.”Head of Marketing and Retail Channels at First Rate